Turn a plain-English ICP into a measured, living market.
Rank metros by density, not population.
Break a market into the real segments that make it up.
Measure demand for candidate lines two ways.
Size candidate markets against your customer DNA.
Turn a built audience's measured DNA into a creative brief.
The front door
Diligence the market
Enrich and extend
Household and geo
Research
Insights on AI agents, data infrastructure, and the future of GTM from the Watt team.
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